Every company has its own unique culture. What you create internally has a direct impact on the company’s image externally. When culture shapes your company’s brand and values, you want your employees to represent that brand the best they can every working day.
In the last
In the past, dressing for the office typically wasn’t an issue. With the aid of John T. Malloy’s, Dress For Success, most everyone understood what “power dressing” meant. If there was a wardrobe concern, HR simply instructed the non-conformer to refer to the company’s policy handbook.
Advocating and implementing a ‘dress code’ can be tricky though.
- It can feel controlling and restrictive to the employee.
- It can feel like the employer is intruding on the employee’s personal space.
Counting on employees to use their best judgment when dressing for the office is one thing, but what happens when the fashion industry promotes a style that may seem okay for some people to wear to work, but HR or management may see it differently?
Today’s dress norms are also evolving because the workforce is a blend of people from all cultural backgrounds, beliefs
Encouraging employees to express their ‘personal brand’ successfully (and fashionably) positions them as an investment in the company. Therefore, it’s advantageous to explain ‘WHY’ it’s worth their while to dress well every day.
Maybe ‘dress-for-success’ is a little dated, but without a doubt, clothes have a huge impact on how we feel, our confidence levels and how we interact with others. How your employees ‘look’ and represent the company is a direct extension of your brand, so make sure you’re workplace attire exemplifies fashionable success internally and externally.
Bottom line: Your appearance tells your story.